Using rice to visualize wealth on TikTok

I was really surprised to see this article talking about one TikTok user using rice to show just how wealthy Jeff Bezos is. Especially now, in times of crisis where our vast income inequality is really showcased, I think having such an accessible visual to demonstrate it is really important. It also accesses a fairly young audience, and makes it easy for them to understand how exponentially different the average person is from a billionaire.

Also (if you’re worried about food waste), the user stated he planned to give the rice he used in this visualization away to five families!

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